Orange has today launched a multi-million pound advertising campaign to promote Orange Bright Top Ups. Orange will run its first Bright Top Ups television advert from 20th July until 23rd August on all commercial terrestrial and satellite channels in the UK. The advertising campaign will also run in print and outdoor throughout July, appearing across the London underground, ATMs, shopping malls and petrol stations.
The 30 second TV commercial devised by creative agency Fallon, features various animated cardboard characters created by Peepshow Collective’s Chrissie Macdonald. The commercial is the animation debut for these Orange characters. The ad was directed by Studio Studio AKA’s Steve Small and cleverly combines a very low tech shoot of card models and props, which were then augmented in 3D with the addition of legs, arms, facial features and other details to create a ‘hand puppeterred’ feel.